Addis 125th Anniversary

Wafa was also the lead organizer of the Addis 125th Anniversary commemoration events. The activities that have been undertaken during this event include:-

  • Organizing panel discussions and symposiums: 5 symposiums in different subjects including environment were organized by WAFA
  • Organizing an exhibition and bazaars: This was special in nature as 40% of this program was committed to exhibiting the roles of public and development organizations that provide services and that had prominent contribution in the city’s economy. The other portion or the 60% of the event was committed to business organizations that wanted to sell their products (i.e. a Bazzaar). 
  • Production of a documentary, advertisements & magazines; one documentary, more than 10 TV and Radio Ad’s, and 2 types of magazines in two languages each were produced by WAFA.
  • Organizing different sportive events including
    •  football matches ( AMONGST Ethiopian clubs and between a Sudan (Al Ahly) and an Ethiopian (St. George club), 
    • 10 kms Great  run; and
    • A Bicycle race constituted this.
  • Formulated a major branding campaign for Addis Ababa city and produced logo, tag line and TV/Radio Advertisements;
  • Organized an international event in which 26 African city mayors participated which included  a thorough visit of Addis Ababa, active participation of these mayors in the major 125th anniversary concluding events (which took place in the last week of the celebration) , and the conference itself ;
  • Totally led the sponsorship program and collected huge sums of money;
  • Organized a beauty pageant:  the winner was awarded 50 thousand birr and a visit to Lusaka (a sister city). The runner up was awarded 30 thousand birr and a visit to Juba (a sister city). The third beautiful lady was awarded 10 thousand birr. 
  • Organized a theatre and poem competition;
  • Organized various opening and closing ceremonies for different events such as panel discussions, conferences, football matches, beauty pageants. Most notable was the reception that took place in Addis Ababa City Administration compound on the closing day (for the entire program).

 

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Wafa Marketing & Promotion PLC

Mexico Biftu Building 8th & 11th Floor ,

In front of Addis Ababa University School Of Commerce

Addis Ababa, Ethiopia

Phone: +(251) 115 525031

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