Wafa Marketing and Promotion has welcomed the recent surge in international conferences hosted in Ethiopia, calling it a clear indicator of the country’s growing influence in the global conference tourism market. Over the past nine months, Ethiopia has successfully hosted 84 international conferences—a significant leap from the 19 recorded in the previous fiscal year.

This rapid growth aligns with the Ethiopian government’s strategic focus on developing conference tourism as a key economic and diplomatic driver. Major investments in infrastructure, particularly in Addis Ababa and other key regions, are beginning to yield tangible results. State-of-the-art venues such as the Great Adwa Victory Memorial Museum and the Addis International Convention Center have played a central role in accommodating this influx of global events.