The International Finance Corporation (IFC) has agreed to provide a three year technical and advisory support to the Ethiopian Tourism Organization (ETO) over its marketing and destination development projects

The International Finance Corporation (IFC) has agreed to provide a three year technical and advisory support to the Ethiopian Tourism Organization (ETO) over its marketing and destination development projects

The International Finance Corporation (IFC) has agreed to provide a three year technical and advisory support to the Ethiopian Tourism Organization (ETO) over its marketing and destination development projects; including setting out a roadmap and capacity building for the tourism sector. Signing the agreement, Jumke Jangun-Dokunmu, regional director for East Africa, together with Lensa Mekonnen, CEO with ETO, said that the cooperation agreement will help Ethiopia cultivate its infant Meeting, Incentives, Conferences and Exhibitions (MICE) industry in the years to come. Currently, according to Jangun-Dokunmu, an estimated 10 percent of the ten million stop-over passengers are believed to visit Ethiopia annually.

 

Source; The Reporter

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